We are passionate about data driven strategies, so we go straight to the source of truth with a deep digital data audit. We arm our clients with specific recommendations and a practical implementation plan with costings. We can also manage your existing marketing resources and suppliers to effectively support you in the rollout.
It all starts with a deep data audit of your digital footprint by interrogating over 100 metrics, data trends, industry benchmarks and anomalous data across days, weeks, months and years.
We uncover the story behind every metric, trend and anomalous data point to provide you insights and recommendations based on the gaps and growth opportunities across our 8 eCommerce growth pillars.
We provide a detailed custom action plan with a break downs of activities, resourcing and costs. You can take the plan from here to implement or we bring in the cavalry to fast track the implementation for you.
Let’s face it - your busy! We can assist in implementing the recommendations on time and on budget. We will work with your internal marketing resources, existing suppliers and source external expertise as required.
Digital is not set and forget. The real growth comes from ongoing data analysis and optimisation. Our monthly performance review provides recommendations to inform your ongoing growth strategy.
Aims for brand consistency across all digital touchpoints. We have 7 key brand fundamentals that we audit to fast-track digital brand cohesion.
All businesses have a significant data footprint to mine and leverage for growth. We turn passive data into active insights continuously to unlock growth.
We use data, testing and best practice tactics to improve your online customer journey and increase your conversion rate.
We break down SEO into 3 components - onsite technical SEO, relevancy and authority. We align our SEO strategy with Google’s priorities.
Our email marketing automation strategy nurtures prospects through the discovery journey of your brand. Once a prospect becomes a customer we have a number of nurturing automations for them too.
We build socials into a digital content marketing strategy that is integrated across all your digital assets. Data and SEO research inform the strategy with a practical action plan.
Bottom of funnel advertising drives key insights for future upper funnel campaigns. We don’t advise spending ad budgets until we find your ROAS sweet spot.
We advise on leveraging SEM insights before fully investing in social advertising as the ROAS is usually lower for social conversions.
Search and social platforms need data to perform. Unlike traditional campaign marketing (bursts), digital requires an always-on approach so that the algorithms can continually learn and optimise to deliver towards the set objectives.