Our eCommerce growth strategy and implementation plan is the only place to start your next phase of growth.
We go straight to the source of truth with a deep digital data audit into all digital assets and data sources. We do this for CEOs, CMOs, and Product / Category Managers who want an unbiased view of the performance, insights, opportunities and gaps across their digital activities and assets.
We arm these leaders with specific recommendations and a practical implementation plan including costs and resourcing across a 6-12 month period.
The audit project includes:
It is important to note that the plan is not tied to us. You can implement the plan with your own internal and external resources or we can manage the implementation for you.
As an advisory service, we guide business owners and marketing directors to use a digital application in their marketing strategies and implementation. Brands and agencies alike are using traditional marketing strategies and siloed channels that do not perform effectively in the digital environment.
Campaigns and promotions aren’t effective for sustainable tactics to deliver significant growth. We use our proprietary eCommerce Growth Framework™, a strategic approach, specifically designed for the digital environment that includes an always-on-marketing approach, evergreen content marketing strategies and continuous improvement marketing funnels.
The advisory services include:
Our primary clients are CEOs, CMOs, and Product / Category Managers for mid-tier businesses that lack eCommerce marketing expertise in-house.
In this role, Claudia devises a digital marketing strategy in collaboration with the client as well as manage existing marketing resources and suppliers to effectively implement the digital strategy.
If there are skills gaps required to implement the plan, she can introduce and manage specialised experts from our trusted network. Claudia also does regular performance reporting and analysis of key eCommerce metrics to inform the ongoing growth strategy.
By the end of our practical discovery workshop, you will walk away with a firm strategy with resourcing and costs to help fast-track the implementation.
Our suite of discovery workshops include:
Branding For Growth Workshop
A simplified process in a fast-track workshop (2-3 hours) to redefine, refine, rigor test, polish, finesse, document and lock-in your 7 key brand fundamentals. The 7 key brand fundamentals will inform your visual design direction integrated across your digital footprint. (This workshop can be tailored for existing brands or start-up brands).
Conversion Rate Optimisation Workshop
A one on one workshop (2 hours) to review your website and customer journey using data to identify the most effective conversion rate optimisation best practices to improve your website conversion rate.
Digital Content Strategy Workshop
In this workshop (2-3 hours) we audit all existing digital channels, identify the most effective channels that align with your business objectives. We then identify your content pillar and topic clusters, content creation that aligns with your target audiences, content distribution, including how to use different digital channels, such as social media, email, SEO and your website. We look at how to measure and optimise content, including how to use analytics and other tools to measure the success of digital content marketing campaigns and make data-driven decisions to optimise performance.